The difference between who you are and what you want to be, is what you DO

Time to get unstuck and get the career coaching you need...

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You've probably landed here because you feel 'stuck' in some way.

Maybe you don't yet see a clear path out of your current situation. You've been doing the same thing for so long, that now that you're either being pushed to make a decision through redundancy, or just know that the time is right for a change, you feel lost and overwhelmed. I can help you identify what that next step might look like, and get you back on track.

You may know exactly what your next move is, but you haven't yet managed to secure that coveted role - frustratingly stuck in a cyclical process of trying to communicate yourself and your brand without success. I can create you a unique and compelling personal branding package - tailored CV, professional LinkedIn Profile and bespoke Cover Letter to break the cycle.

Or you find yourself passed over for promotion yet again - which makes no sense since you're great at your job. I can help unpick the reasons why performance is never enough, and the other boxes you need to tick to make it happen.

Working for yourself might be a dream of yours, in which case I'll help you figure out the destination, and provide a realistic route map to get you there.

Sometimes the answers you're looking for are less obvious. What's needed is a forensic look at how you're holding yourself back, or unwittingly hitting the self-sabotage button whenever the great opportunities come your way.

You've come to the right place.

Hi, I'm Holly, and back in 2014 I was in a job I hated with a passion, but one I happened to be good at. With a 20-year corporate career behind me, the easy option was to sit it out, accept that every Sunday night would be torture, but know that I was firmly in my comfort zone.

But that little voice in me that had been whispering for years that I was destined for more, got progressively louder and louder. And by 2015 it was a deafening roar that could no longer be ignored.

So I left that safe situation, dreaming of devoting myself to helping other people achieve their own career and life goals. Dreaming of having the flexibility to be there for my children's school events, to get the puppy they'd been promised for years, and to feel like I was doing 'My Thing' at last.

I won't say the journey was easy (big dreams don't always work like that), but fast-forward to today and I run a business helping people like you achieve their career goals, and I haven’t missed a sports day yet. Oh, and Macy the cockapoo has changed all our lives for the better.

Whatever your starting point, and wherever the destination, I'll work with you to get you to think big, act big and ultimately create the transformation you deserve.

I want you to feel as fulfilled in your career as I do.

"The first step towards getting somewhere, is to decide that you are not going to stay where you are."


Fed up of feeling like this...

I feel completely stuck in my job - I just want something totally different.

If I'm always told there are stronger applicants than me - where am I going wrong?

It's so demoralising - I've applied for lots of jobs, but never get to interview.

My recent redundancy is the chance to make a new start, but doing what?

I'm so frustrated! I'm great at what I do, but I'm always overlooked for promotion.

I'd love to start my own business but it all feels too scary and overwhelming.

Interviews scare the life out of me - I haven't had one in more than 20 years!

Often I get to interview but never get an offer - where am I going wrong?

How do I convey my personal brand - I'm not sure that I even have one!

If so, then you've come to the right place. 

My Career Coaching supports and challenges you to achieve the transformation you need with clarity, confidence and action.

Here's how it works...

As an experienced careers coach and problem-solver, with 20+ years of developing people within a corporate role, I know that transforming your career is rarely a case of a quick CV rewrite, or a couple of hours on good old Google. 

That's why I offer more. Because I want to help you fix anything and everything that's standing in the way of you achieving your career goals - even if you don't know what those things are yet!

I work with you to identify the areas that need focus, then build a bespoke coaching plan just for you. 

My career coaching gets you unstuck, and back on  

What you'll get on your career journey:

1) A clear understanding of the areas you need focus and support on for you to make it happen

2) Belief in yourself that your career goals really are within reach

3) All the tools and techniques to get you unstuck and en-route to bigger things

4) Your own personal sat-nav/cheerleader/kick-ass accountability coach to keep you on track

5) Clear, realistic and relevant actions that will get you feeling fulfilled again before you know it

Alongside proprietary coaching materials and tailored resources, I guide you through the process step-by-step, providing bespoke 1:1 support via Zoom, PLUS unlimited email support for the full duration of your programme - so you're never alone!

Here are some of the most common problem areas my career coaching packages solve:

Discover Your Career Path

Create A New Career Vision

CV & Cover Letter Writing

LinkedIn Profiles

Competency Questions

Interview Coaching

Mock Interview Practice

Assessment Centres

Impress In Your First 90 Days

Personal Branding

Career Progression

Something Else???

Don't just take my word for it...

...a fabulous writer...she took all my word vomit and made it a piece of art

How does one articulate the level of appreciation to someone who restored their hope/faith! That’s my situation. Before finding Holly, I started to accept the fact that I will be in a low paying job with little satisfaction. I know I have great verbal skills but my writing is crap (just being honest) as a result of dyslexia. 

Holly went above and beyond talking with me through planning, preparation, execution, and edits. Each step of the process she supported me. During our extensive information gathering meeting she truly got who I am, my career history, and helped narrow the exact job I’m looking for. Rejoining the workforce after running my own business for 15 years, she guided me through every aspect of creating a LinkedIn account that is truly brilliant.

She is personable, reliable, made deadlines that she kept every time, and a fabulous writer. She took all my word vomit and made it a piece of art. I would highly recommend her to anyone looking for assistance with writing CV, Cover Letter, and LinkedIn and her knowledge for interviewing is exceptional. I could go on and on about her. Thank you for restoring my hope.

Elizabeth HollingsworthMental Health Counsellor

 Holly gave me the confidence to leave my current role...

Working with Holly has not only helped me change my career but has had a positive impact on my wellbeing and in turn my family. I can’t recommend the experience enough! I must admit I was a little sceptical about seeing a career coach, but her bio really resonated with me and after our first meeting I could instantly see where and how she could add value. I am a married, forty something mum of two and felt I had lost myself and purpose somewhere along the way. Over a series of team meetings, Holly took me back to my roots, who I was, my values and what motivates me… not as easy as it sounds! This not only gave me direction but also helped validate why my current role no longer worked for me - ‘just because you are good at something doesn’t mean you should continue to do it’.
Through the process, Holly gave me the confidence to leave my current role and mentored me through this difficult time. Since this she helped me start my own company, plugging any gaps in my knowledge with her expertise or references to book, links etc. As a self-diagnosed Professional Procrastinator, Holly made me accountable for my journey forward. I always looked forward to our meetings and left feeling inspired with clear direction and next steps. Thank you so much, Kate

Kate Derrick

Director, Brackendene Studio

My 'Momentum' career coaching packages start from just:


In-depth Zoom fact-find session 

Bespoke CV, LinkedIn Profile and Cover Letter

30 days unlimited online support post completion

(Other packages available - please just ask!)

My career coaching is a 100% risk-free investment...

With so many of my coachees experiencing such incredible results, I know that the strategies you’ll learn in my Career Coaching work, and that they have the power to transform your career – and your life. And I want you to feel really positive about making this investment in yourself and your future.

That’s why I offer a 14-day money-back guarantee. If, after completing all the activities and 1:1 coaching sessions for two weeks, you decide that it’s not for you, I’ll refund your payment completely – no questions asked, no hard feelings, nothing but well wishes.

That’s how confident I am in the quality of my coaching.

Don't just take my word for it...

I have a much improved CV...and have grown in confidence

Through my coaching I learnt sound methods and techniques for answering difficult interview questions. So far, I can share that I have a much improved CV, I feel ready for interview with achievement examples to hand (Talent Tracker Tool) and have grown in confidence.

You have everything to gain by career coaching - you only get one shot so why not give yourself the best chance possible? I thoroughly recommend Holly and already have!

Lorna Brown


...pivotal in helping me go from overwhelmed to in control

Holly has been pivotal in helping me go from overwhelmed to in control.

She has coached me and improved my self-confidence, as well as providing practical advice, resources and additional contacts to help me.


I now have a clear, prioritised action plan of what I need to do next in order to develop my business. My confidence has been reinvigorated and I am now ready to grow my business.

Kate Holbrook

Music Teacher

Your questions answered...

Career coaching seems like a big investment - how can I justify the cost?

I get it, I do. But here's the thing: you have to invest in yourself in order to see results. Rather than continuing to take the scattergun approach to transforming your career, it makes way more sense to invest in proven career coaching that's specifically designed to accelerate your progress and improve your chance of securing your future.

How do I figure out if this sort of career coaching is for me?

If you feel 'stuck' in your career, aware that you're not fulfilling your potential, or frustrated that everyone else seems to be moving forward while you're not, then coaching is for you.

For many people, the very reason they're drawn to coaching (because they're feeling indecisive, stuck and frustrated), is the very thing that keeps them from actually getting the support they need! To help with your decision let's talk. Let's make sure that this coaching is right for you, and that we're a good fit for each other. If, at the end of our chat, I'm not the coach for you, then we say our goodbyes - simple as. So if a chat feels right for you as a starting point, then grab a coffee (or something stronger!) and get in touch.

What kind of people do you work with?

I coach people who know that they're not getting what they want from their career. I coach people who, on the outside, seem and look like they have it all together, but on the inside feel all over the place. I coach people who understand themselves well enough to know that the way they're feeling won't be fixed by doing the same old stuff they've tried before. I coach people who recognise that without real change, they will remain stuck, and they're ready and willing to do whatever it takes (within reason!) to make it happen. If you don't have a clear idea of what you want - just that it's not what you have today, don't worry. Wanting to change is enough and coaching with me will get you there.

I'm probably not for you if you expect me to do all the work for you. I'll play many roles as we work together: personal sat-nav, cheerleader and kick-ass accountability partner (to name just a few!) - I put everything into the coaching process and I expect my clients to do 100% the same.

Don't just take my word for it...

...the benefits that I have gained from working with Holly are more than evident...

After obtaining a MA in Social Research from the University of Warwick as a mature student in 2018, I finally had the opportunity that I had been working towards which was to ultimately change the direction of my career, and I secured a position in Executive Research. I had a degree of trepidation prior to beginning my new job, mainly due to previously unfulfilling and negative work experiences, and it was Holly to whom I turned to help resolve any concerns and best prepare me for this important next step. Holly collaboratively developed a bespoke, structured and intuitive programme over four ‘coaching’ sessions, and also recommended useful resources and tools to enable me to make an immediate impact in my new role. Such was the positive experience with Holly that I decided to continue with regular 1-1 sessions over the following six months, as I went forward in my new position. As the end of 2018 approaches, the benefits that I have gained from working with Holly  are more than evident, demonstrated in the very positive progress I have made with my new company so far.

Paul Fitzgerald-Jones

Henley Research Intl Ltd

...I felt more equipped than I ever have
done for an interview...

Following redundancy and 6 months of searching for my next opportunity, a rare and unique position arose in my region. It was the logical career progression for me and I was determined to ensure that the interview turned into a job offer, so I turned to career coaching.

I was excited to begin working with Holly and utilising the wealth of resources and tools she has access to. Holly was totally independent from my usual support network of family/friends and offered me different perspectives as we worked together. I could talk through the challenges I wanted to overcome through our 1:1 confidential conversations.

I felt more equipped than I ever have done for an interview and am pleased to confirm I received the job offer and have accepted!

I would definitely recommend this sort of coaching and I am already championing Holly to a range of my friends and ex-colleagues.

Alison Livingstone


You can't change your destination overnight, but you can change your direction.

So what are you waiting for...?

Click below to GET STARTED!

My 'Momentum' career coaching packages start from just:


In-depth Zoom fact-find session 

Bespoke CV, LinkedIn Profile and Cover Letter

30 days unlimited online support post completion

(Other packages available - please just ask!)

"You're not as stuck as you think you are"

Holly Ashford