It's not just a daydream if you decide to make it your life

Time to stop dreaming and start doing...

Let's talk about


We all have dreams.

Maybe yours is to change your career or your life in some way. Or to make the trip somewhere in the world that you've been thinking about for years now. Or maybe you just have that feeling in your gut that you were meant for something greater.

We all have these big ideas as kids and believe we can achieve anything. But after all those years of 'adulting' we can lose our way. Sometimes it's hard to keep your dream alive. And at other times your dreams can remain daydreams for far too long.

We want to change that.

Hi, I'm Holly, and back in 2014 I was in a job I hated with a passion, but one I happened to be good at. With a 20-year corporate career behind me, the easy option was to sit it out, accept that every Sunday night would be torture, but know that I was firmly in my comfort zone.

But that little voice in me that had been whispering for years that I was destined for more, got progressively louder and louder. And by 2015 it was a deafening roar that could no longer be ignored.

So I left that safe situation, dreaming of devoting myself to helping other people achieve their own career and life goals. Dreaming of having the flexibility to be there for my children's school events, to get the puppy they'd been promised for years, and to feel like I was doing 'My Thing' at last.

I won't say the journey was easy (daydreams don't always work like that), but fast-forward to today and I run a business helping people like you achieve their daydreams, and I haven’t missed a sports day yet. Oh, and Macy the cockapoo has changed all our lives for the better.

I want the same for you.

Whatever your big dreams are, if you paint the picture of your future, if you stay focused on your goal, if you believe in yourself then you will make it happen. And that's a whole lot easier when you have someone who's been there, right beside you, on what might just turn out to be the best decision you ever made.

You're just a daydream away from a totally different life. 

I'm proof of that - and if I can do it, you can too.

Are you fed up of

Feeling Like This?

I've dreamed of changing my life for years. I've just never done it for some reason...

I barely have time to grab a coffee - how on earth would I find time to transform my life?

I don't know what I want from life - I just know it's not this.  I feel lost and overwhelmed.

I want to feel confident and excited again about my career - right now it feels like a chore.

I'm smart so why can't I figure this out? I'm  scared I'll stay stuck like this forever...

I'm stuck in a rut, but the idea of doing something different scares the life out of me.

I'm frustrated - I think I know what I want but haven't a clue where to start.

I always put everyone else first, and have lost sight of me. Maybe it's my time now?

I have this crazy dream - but it's exactly that. Nobody would take me seriously.

If so, then you've come to the right place. 

Operation Daydream supports and challenges you to 
turn your daydream into your just 60 days.

Let us explain

How It Works

As an experienced coach and problem-solver, I know that the journey to achieving something as life-changing as your very own daydream, needs a few essentials. A purpose, a clear destination, a route map, an expert guide (who's travelled that very same journey herself) for when it becomes foggy, and someone to pick you up when you plop yourself down mid-trip and decide it's all a bit too much like hard work.

We've thought of everything.

Operation Daydream takes you from stuck, to stepping into your very own daydream within just 60 days.

What you'll get on your 60-day journey:

1) A vibrant vision and purpose that will clear the way for you to make it happen

2) Belief in yourself that a new life really is within your reach

3) Tools and support tailored to eliminate the nasty gremlins that allow you to get in your own way

4) Your own personal sat-nav/cheerleader/kick-ass accountability coach to keep you on track

5) Clear, realistic and relevant actions that will get you living your daydream before you know it

Alongside proprietary coaching materials and tailored resources, we guide you through the process step-by-step, providing bespoke 1:1 support either in person (within the Cheshire region) or via Skype. Operation Daydream clients benefit from weekly calls to keep you on track, accountable and feeling confident, PLUS unlimited email support for the full 60 days - so you're never alone!

Here's the breakdown of your transformation journey week by week:


Week 1 - Get Grounded

Identify where you are now in your life/career and what problems you're experiencing. Getting down and dirty with your life will drive you towards change.


Week 2 - Create Your Vision

Understand where you want to end up and create your own compelling vision. When you get clear you get action, and action gets results.


Week 3 - Understand Your 'Why'

Explore what drives you, and how achieving your daydream will improve your life/career. Having a clear purpose will keep you on track when times get tough.


Week 4 - Understand Your 'Why Nots'

Recognise what's been holding you back - your limiting beliefs and self-sabotaging tendencies. Once you understand yours you can take action.


Week 5 - Address Your Gremlins

Build fail-safe strategies with our bespoke tools and techniques to prevent you from getting in your own way. We all have gremlins, so best we get them under control!


Week 6 - Make It Real

Create your own unique daydream action plan that will ensure you think big, and get traction for making yours happen.


Week 7 - Set Up For Success

Discover the unique set of resources, habits and disciplines you need to ensure you maintain momentum, and don't get derailed on your daydream journey.


Week 8 - Take That First Step

Begin with that first step towards your new life, knowing that it's the first of many, and see how satisfying it can be to turn your daydream into your reality.

Operation Daydream offers great value at an all-in price of just


Secure Paypal Checkout

Contact us if you're interested in paying in installments

...the benefits that I have gained from working with Holly are more than evident, demonstrated in the very positive progress I have made...

After returning to full time education as a mature student which culminated in me obtaining a MA in Social Research from the University of Warwick in 2018, I finally had the opportunity that I had been working towards which was to ultimately change the direction of my career, and soon enough I secured a position within the field of Executive Research. It would be fair to say that I had a degree of trepidation prior to beginning my new job, mainly due to previously unfulfilling and negative work experiences, and it was Holly to whom I turned to help resolve any held concerns and to best prepare me for this important next step. Holly provided a structured programme, covering substantive topics related to my new job together with the recommendation of useful resources and tools to enable me to make an immediate impact in my new role. Such was the positive experience, that I decided to continue with regular 1-1 sessions over the following six months, which saw Holly provide me with further guidance and advice as I went forward in my new position. As the end of 2018 approaches the benefits that I have gained from working with Holly are more than evident, demonstrated in the very positive progress I have made with my new company thus far, helping me affirm Executive Research as a sector in which I can establish an exciting and promising new career.

Paul Fitzgerald-Jones

Henley Research Intl Ltd

Operation Daydream is a

100% Risk-Free Investment

With so many of our coachees experiencing such incredible results, I know that the strategies you’ll learn in Operation Daydream work, and that they have the power to transform your career – and your life. And I want you to feel really positive about making this investment in yourself and your future.

That’s why I offer a 14-day money-back guarantee. If, after completing all the activities and 1:1 coaching sessions for two weeks, you decide that it’s not for you, I’ll refund your payment completely – no questions asked, no hard feelings, nothing but well wishes.

That’s how confident I am in the quality of our coaching.

Holly has been invaluable to me over the last year

Holly is a great person to have on your side when thinking about your career. I decided to start my own business in 2017 and Holly has been a fantastic support. She will always challenge me and coax me out of my comfort zone, she's very astute at identifying when I am just trying to avoid a situation I'm not very confident about. She is pragmatic and will help me to admit something is not working and identify an alternative. Holly has been invaluable to me over the last year.

Diana Bowden

Highbow Limited

You still have


Coaching seems like a big investment - how can I justify the cost?

I get it, I do. But here’s the thing - think about all the things we use to try and make ourselves feel better: new cars, expensive holidays, spontaneous shopping sprees, luxury spa days, extravagant meals with a few too many cocktails - and the list goes on and on. While they look nice and shiny on the surface, they're all an attempt to feel better about ourselves and the life we're living.

Yet people are scared to spend a fraction of this 'feel-good' pot on coaching - probably because it's a brave and potentially scary thing to do. It's whispering, "I want more from life". It's proclaiming, "I'm determined to make a change that lasts". It's shouting from the rooftops, "I've had enough of this crap".  Let's be real - holidays make us feel good, but they only last for two weeks a year. On the other hand, coaching gives us those same good feelings, but they last a lifetime.

How do I figure out if this sort of coaching is for me?

If you're sick to the back teeth of feeling 'stuck' in your life, aware that you're not fulfilling your potential and  frustrated that everyone else seems to be moving forward while you're not, then coaching is for you. If you're using the F word - and by that I mean the word 'fine', whenever you're asked about your life, then coaching is for you.

For many people, the very reason they're drawn to coaching (because they're feeling indecisive, stuck and merely 'fine' with life), is the very thing that keeps them from actually getting the support they need! To help with your decision let's talk. Let's make sure that this coaching is right for you, and that we're a good fit for each other. If, at the end of our chat, I'm not the coach for you, then we say our goodbyes - simple as. So if a chat feels right for you as a starting point, then grab a coffee/something stronger and get in touch.

What kind of people do you work with?

I coach people who want to describe their lives as more than just 'fine', who want and expect more out of their time on this earth. I coach people who, on the outside, seem and look like they have it all together (cool as a cucumber), but on the inside, they feel all over the place (squirrel in traffic). I coach people who understand themselves well enough to know that the way they're feeling won't be fixed with another bottle of wine, or another new bag or pair of shoes. I coach people who recognise that without real change, their daydream will stay exactly that, and they're ready and willing to do whatever it takes (within reason!) to get there. If you don't have a clear idea of what you want - just that it's not 'this', don't worry. Wanting to change is enough and coaching with me will get you there.

I'm probably not for you if you expect to do this without some deep questions from me as to why you've ended up where you are today, and why your daydream has been languishing on the sidelines for so long. Expect head-scratching and 'a-ha' moments a-plenty; moving forwards means getting real, and sometimes that can get messy. I'm probably not for you if you expect me to do all the work for you. I'll play many roles as we work together: personal sat-nav, cheerleader and kick-ass accountability partner (to name just a few!) - I put everything into the coaching process and I expect my clients to do 100% the same.

I'm not sure now is the right time?

I'll let you into a little secret - it will never feel like the right time. Change is scary and our natural default mode is to play in our comfort zone and park the hard stuff for another day. One question to ask yourself is, "How will I feel in 5 years' time if I don't do something today?" If your answer scares the poop out of you, then maybe taking that next step today is better than a further 5 years of 'fine'. Another question is, "Where could I be in 5 years' time if I take that first step today?" If the answer makes you smile/fills you with hope/gives you goosebumps - well you know what you need to do. 

"The best time to plant a tree was 20 years ago. The second best time is NOW"

Chinese Proverb

You're just a daydream away from a whole new life.

So what are you waiting for...?

Click below to GET STARTED!

Operation Daydream offers great value at an all-in price of just


Secure Paypal Checkout

Contact us if you're interested in paying in installments

"Deep breath. This is going to change everything"

Holly Ashford